Very few people know how to display prints and how to take care of them properly.
While the lounge and restaurant have been turned into a gallery displaying prints, photographs and other works, upstairs each of the eight individually designed rooms has also been decorated around the artists' works.
Thirty dealers from Europe and the United States are displaying prints, multiple editions, books, zines and audio and video works by some of the biggest names in contemporary art, including Matthew Barney, Chuck Close, Kara Walker and Andrea Zittel.
But the printing interface is awkward, images are slow to display, prints seem a bit grainy, and at 2 1/4 minutes per print the waits are relatively long.
All of the things that go into the archives, the prints around, if you ever go into the White House there's display prints everywhere.
It uses the same technology to display print as its main competitors.
"By using the remarkable substance called liquid crystals, Radio Corp. of America said it has developed a new means of displaying print, pictures, and changing images on thin, flat surfaces," the Wall Street Journal reported.
The way they are displayed — printed the same paperback book size and in identical black frames — has the effect of absorbing the many disparate images into a single photographic essay on the American social landscape.
These data can be preserved, displayed, printed, or transferred to a long distance computer via the Internet.
The display also features something called "True Scale," which allows it to display print products at actual scale on the screen.
