The idea came from Charlie Akwa, the store's owner, who often displays wares like porcelain from Limoges, left, on Mr. Victoria's furniture.
Lucio Montero, the owner of General Events, which makes booths and backdrops for firms displaying wares at big conventions, employs eight workers on the outskirts of Madrid.
Ford has signed on to aid the project by drumming up local investment for the new project and creating a type of showroom for displaying wares created by Average Joes and Janes.
For three days, an anticipated 6,000 visitors will wander among booths displaying wares, including jewelry, apparel, basketry, ceramics and items made from leather, fiber, metal, paper, wood and mixed media.
Reimagined by the company's recently appointed chief creative officer, Reed Krakoff, late of Coach, it now features, in addition to several rooms of glass cases displaying wares, a café — every surface of which is done in the brand's signature shade of turquoise.
Turn one corner and there's a VHS shop; at another intersection there's a fashion show displaying wares you can snag.
Blowups of black-and-white period photos showed how Hoentschel displayed his wares, and the actual wares were being installed nearby.
She was our Prince Esterhazy, and L.A. was her Grand Palais where, instead of Haydn, the likes of Boulez, Birtwistle, and Lachenmann displayed their wares.
It belonged to the techies and entrepreneurs who spoke on packed panels, sponsored lavish parties and displayed their wares at a trade show overflowing with free goods.
