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She noted that WhenU places the 1-800Contacts.com Web address in an internal database that is used to trigger the display of competitors' ads.
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Furthermore, the company is expected to be the first to ship flexible displays next year, ahead of competitors like LG, Sony and Nokia, who are also working on their own squishy devices.
But just above it, Google showed the ads of competitors that had paid Google to display their marketing messages whenever someone searched for FirePond, a registered trademark.
"How much is Eileen Fisher charging these days?" he asked, pawing a display of T-shirts from a competitor.
He said Tuesday that in their discussion, the company indicated it would change "the way in which Google's vertical search services are displayed within general search results as compared to services of competitors".
Second, Google's competitors argue that Google designs its search display to promote Google "products" like Google Maps, Google Places, and Google Shopping, ahead of competitors like MapQuest, Yelp, and product-search sites.
Challenge: Staying ahead of competitors.
"We have lots of competitors".
It has spurred a number of competitors.
Globalisation has increased the number of competitors.
Shares of competitors also rose.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com