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'Given the history of BMW and Mercedes-Benz, particularly before and during the Second World War, I fully understand why they should wish to strongly distance themselves from what they rightly describe as the disgraceful content of these publications.' Ouch.
Forget the ad's disgraceful content and distortions of fact (see Gail Collins op-ed in the Times today for a deft spiking of these).
Similar(58)
German manufacturing giants BMW and Mercedes felt moved to issue this joint statement: 'The content of the publications is disgraceful.
A disgrace, certainly, but also a disgraceful reality.
Disgraceful are these things [unfair criticism]." For the best of BBC Sport's in-depth content and analysis, go to our features and video page.
Disgraceful, truly disgraceful!
Disgraceful, really.
Fucking disgraceful.
"This is disgraceful".
"It is utterly disgraceful.
Disgraceful what they wrote.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com