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"It's a discovery-driven approach.
Discovery-driven planning starts with the bottom line.
That's where the discovery-driven planning (DDP) process comes in.
In contrast, discovery-driven planning systematically converts assumptions into knowledge as a strategic venture unfolds.
The formal framing of operational challenges is an important step in discovery-driven planning.
Discovery-driven planning may be more relevant now than it was 20 years ago.
Discovery-driven planning recognizes that planning for a new venture involves envisioning the unknown.
Some discovery-driven research might seem at first to have no practical application — but later can prove enormously valuable.
Ultimately, discovery-driven planning is a set of disciplines and tools that includes the following five steps.
Retrospectively applying discovery-driven planning to Kao's successful 1988 floppy disk venture shows how the tool can work.
They called this new approach "discovery-driven planning" and introduced it in their 1995 HBR article of the same name.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com