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As marketers, the decisions cognitive computers make for us may not be life or death, but they will have profound affects on how our consumer audience discovers products and makes purchasing decisions.
In a recent post, Professor John Palfrey notes that Stylefeeder (a site which "discovers products for you based on your unique tastes") has been mulling over geofiltering since discovering that much of their spam traffic comes from India and Pakistan.
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"To be clear, Superfish comes with Lenovo consumer products only and is a technology that helps users find and discover products visually," the representative continued.
Understated in jeans and jersey, Birch has a flawless complexion supervised by her mother, who has just discovered products made by Dr Hauschka.
In a forum post explaining the software, Lenovo said that Superfish "is a technology that helps users find and discover products visually".
Recommender systems (RS) are often used as guides, helping users to discover products of their interest.
Companies in this category typically have newly discovered products that are a long way from the marketplace.
Twitter just announced new capabilities that it says "make it easier to discover products and places".
"It's about picking best way to browse and discover products," he explains.
"The brand itself is about helping you discover products," says Finley.
Users can discover products through advertising tools, making them aware of their existence.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com