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The company believes the updated look will make searching for and discovering items easier.
It is not a Pinterest, as Varshavskaya explains, because the site is based around discovering items you can actually purchase.
Gone will be the serendipity of discovering items that surprise you–a common thrill of reading old-fashioned newspapers and magazines.
Retailers still want their sites to be this Pandora's box of discovering items, literally, but personalization can cut down on this discovery process.
The idea of discovering items, products and locations around you is a challenge that a number of startups and companies are trying to solve, including Foursquare, Gowalla, Yelp and many others.
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The site is curated to allow visitors (30.6m in 2011) to discover items of interest.
In addition to the gold, which weighed almost 44 pounds, the archaeologists discovered items made of iron, turquoise, amber and wood.
Nuji helps you discover items tailored to you and earn discounts at stores you like.
Irish police investigating the activities of dissident republicans discovered items they said could be used to make explosive devices.
Visual Browsing suggests "more products like this" so potential customers can discover items similar to what they're looking at.
Among the discovered items are munitions with the date of manufacture listed as 1914, heavy-duty beer and juice bottles, British army uniforms, buttons and spent cartridges - all estimated to be 100 years old.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com