I'm all the time discovering writers who are new to me.
Mr. Malik cited the Koran: "God says, 'I created you different so that you might know one another.' " He turned to Sufism and discovered writers who celebrated difference.
Thanks to judicious recommendations, enticing table displays and hours of foraging among the stacks, I discovered writers that I would never have picked up, let alone read.
Composer and lyricist Stephen Schwartz discovered writer Gregory Maguire's 1995 novel Wicked: The Life and Times of the Wicked Witch of the West while on vacation and saw its potential for a dramatic adaptation.
"Our hope is to discover new writers, someone you've never heard of before," Ms. Florence said.
"We've got a lovely smörgåsbord of artistic directors, many of them new, all very open and out to discover new writers".
When it comes to choosing where to spend the advertising dollar, corporations will soon discover that writers nearly always mean trouble.
Perhaps a little bit more traffic will flow to them or perhaps it'll help people discover related writers to those they already know.
Also, there was no easy solution to help active online readers discover new writers and content.
