And, of course, the first rule says that it cannot accurately be observed at all, because the act of discovering cool causes cool to take flight, so if you add all three together they describe a closed loop, the hermeneutic circle of coolhunting, a phenomenon whereby not only can the uncool not see cool but cool cannot even be adequately described to them.
Then he discovered the cool microclimate of his kitchen's tile floor and slept there, his back door wide open and a window propped up with a whiskey bottle.
As soon as marketers discover cool, it stops being cool".
In the summer of 2015, I was going thorough years of archived material my mother had collected and stored in a dark, cool closet, and I discovered this tape: the only copy left at this point".
Whether you discover something cool (and I use the word cool in its geekiest sense) or not isn't down to how intelligent you are or how many hours you spend slaving away in the laboratory (admittedly your chances are improved by increasing these variables) but generally down to whether or not you get lucky.
"They're seeing this as a place to discover cool content.
Timberlake said in a statement: "There's a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect.
Mr. Timberlake said in a statement about the sale that MySpace still had the potential to be the place on the Web where "fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect".
