"In a way I suppose it's true," he said, "because when you discover something like the Boulez sonata at age 17 or 18, you are really consumed by it".
They did this for many reasons -- two of which are that they realised the cost of violence is too high and because they allowed a third party in the form of U.S. intervention through the presence of Senator George Mitchell as a mediator -- to help them discover something like the common good.
"I just felt I'd discovered something, like this whole world had opened up," he says.
During those difficult years, she would have loved to have discovered something like her own band, she says – someone who told her, it isn't you, it's them – and although the 90s are enjoying a resurgence at the moment, it isn't a message that dates.
When the company discovers something like green rubber, "people" (meaning, I think, their employees and other key stakeholders) expect the company to do the right thing and spread the word -- and so Nike does just that.
When they discover something they like they want a lot of it, just like their parents (forty episode box set of The Killing? Bring it on).
After subscribers discover something they like, Birchbox makes it easy for them to then purchase the full-size product from its website.
I still listen to music like a little kid: I discover something, I like it, and that's all I listen to for a while.
Technologists build or discover something great, like railroads or radio or the Internet.
