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Just as Sears did in the late 19th Century, the best online retailers today make promises to us: they promise to show and help us discover merchandise we'll love (personalization), they promise to help us decide what to buy (tools), and they promise that we'll be delighted by the entire experience, even after we buy (service).
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Fiorucci had already grown older than his target demographic of slender teens, and so he supplemented his own travel observations – Mexican flowered shirts, Ibizan girls swimming in wet jeans, looking like indigo sculptures – by dispatching young scouts internationally to discover importable merchandise, and report what their contemporaries were wearing.
He assigned 20 people to discover what the merchandise was and who had purchased it.
He discovered how product lines, merchandising and factories worked.
Over the years, the partners discovered that Halloween merchandise accounted for about 20percentt of yearly sales.
But I recently discovered the same merchandise for sale through another medium where even the most outrageous sales claims blend in seamlessly as part of an endless on-screen parade of wackiness: the Internet.
Color me surprised to discover Google operates an online merchandise store aptly named Google Store, courtesy of @newsycombinator.
Clues hidden on tour merchandise initially led fans to discover a network of fictitious, in-game websites that describe an "Orwellian picture of the United States circa the year 2022".
Even if you ignore the display gardens, you can discover what's in and out by exploring the merchandise area.
Who knows but that tomorrow some searcher into the mysterious, alluring domain of the atom and electron may discover a principle, a process, that will open the way for new, vast sales of merchandise, ramifying into countless side-lines?
They discover".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com