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Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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discover customer

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "discover customer" is not correct and does not convey a clear meaning in written English.
It may be intended to refer to the process of identifying or understanding customers, but it lacks clarity and context. Example: "Our goal is to discover customer needs and preferences to improve our services."

⚠ May contain grammatical issues

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

2 human-written examples

In each of these types of MEs, the process starts with a customer focus to discover customer needs; with approved business proposals, production MEs get involved in developing products that meet those needs.

About 1,000 Discover customer service representatives and other employees attended phones in six locations around the country, answering up to 300 calls at a time.

News & Media

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

58 human-written examples

As most entrepreneurs discover, customers do not always pay their bills on time.

News & Media

The New York Times

Keen to help you discover customers you'd love to serve.

News & Media

Huffington Post

Keen to help you discover customers you'd love to serve.Let's connect.

News & Media

Huffington Post

Developing a desirable service requires in-depth understanding of customers, but discovering customer insights has depended on designers' experiences.

In doing so we discovered Customer Development, a product development methodology formulated by veteran entrepreneur Steve Blank.

News & Media

TechCrunch

Although efficient, these systems are neither versatile nor adaptive, since newly discovered customer trends cannot be easily integrated with existing knowledge.

The difficulty, says Steve Lipner, Microsoft's director of security assurance, is that when a new vulnerability is discovered, customers want a patch immediately, but they also want the patch to be properly tested, which takes time.

News & Media

The Economist

"Rip off" credit and debit card fees are to be investigated after a consumer group discovered customers are being charged up to 200 times the actual cost of paying by plastic.

News & Media

Independent

Discovering customers' true identities becomes irrelevant.

News & Media

Forbes
Show more...

Expert writing Tips

Best practice

Instead of using "discover customer", opt for stronger verbs like "identify", "understand", or "acquire" to clearly convey your intended meaning.

Common error

Using "discover customer" can create ambiguity. Be specific about what action you are taking in relation to the customer, such as identifying their needs or acquiring them as clients.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

85%

Authority and reliability

2.8/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "discover customer" functions as a verb-object phrase, where "discover" acts as a transitive verb, and "customer" is the direct object. However, the phrase lacks clarity, as pointed out by Ludwig. It is typically used to express the act of finding or learning about customers, but its grammatical correctness is questionable.

Expression frequency: Uncommon

Frequent in

News & Media

33%

Science

33%

Formal & Business

33%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "discover customer" aims to convey the process of finding or learning about customers. However, Ludwig AI flags it as potentially incorrect due to its lack of clarity. While the phrase does appear in various sources like The New York Times, TechCrunch, and Huffington Post, it is advisable to use clearer and more precise alternatives such as "identify customer", "understand customer", or "acquire customer" depending on the specific context to avoid ambiguity. When writing, it's best practice to opt for stronger verbs that directly reflect the intended action regarding the customer.

FAQs

What can I say instead of "discover customer"?

You can use alternatives like "identify customer", "understand customer", or "acquire customer" depending on the context.

Is "discover customer" grammatically correct?

While you might find instances of "discover customer", it's not considered standard English. It's better to use clearer alternatives such as "identify customer" or "understand customer".

How to use "discover customer needs" in a sentence?

It's generally better to rephrase it. For example, instead of "We need to discover customer needs", say "We need to "identify customer needs"" or "We need to "understand customer needs"".

What's the difference between "discover customer" and "identify customer"?

"Discover customer" is vague, while "identify customer" implies a specific process of recognizing or pinpointing who your customers are.

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Source & Trust

85%

Authority and reliability

2.8/5

Expert rating

Real-world application tested

Most frequent sentences: