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To the surprise of some UK rivals, De Puyfontaine has stuck with the US-born policy of heavily discounted subscription rates for its titles.
To take up the offer, the "friends" will be able to take advantage of a discounted subscription package, costing less than £300 a year.
Rewards could take the form of public acknowledgement (a formal letter, published list of reviewers or credit in the final publication), payment, discounted subscription or a continuing medical education credit.
It will come with Minecraft, Forza Horizon 3 and Sea of Thieves pre-installed on it s1TB hard drive, and a discounted subscription to Xbox Game Pass, which offers a library of more than 100 games for a monthly fee.
What else might the F.C.C. mandate that could scuttle the deal? A. Restrictions that prevent cross-selling opportunities is a possible problem -- preventing Time Warner from sending an e-mail to all AOL subscribers offering them a discounted subscription to Sports Illustrated, for example.
Meanwhile, AOL subscribers who have stayed put are already reaping the benefits of its Time Warner partnership, said Mr. Sacks, AOL's president, citing discounted subscription offers to Time Warner magazines and special access to tickets to see Madonna (a Warner Music Group artist).
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Discounted subscriptions are also available.
To increase circulation, most magazines sell heavily discounted subscriptions.
In an effort to maintain attendance numbers, Surflight has rolled back single-ticket prices to $45 from $54 and discounted subscriptions.
Its customers supply personal information in exchange for more accurately targeted offers, which range from discounted subscriptions to Sports Illustrated to pitches for dog food.
Steven Florio, president of The New Yorker, has managed to boost circulation, but through the costly strategy of discounted subscriptions, heavy television advertising and direct mail solicitations.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com