It has pumped money into discounted shipping and diversifying its merchandise away from books, to create what Mr Bezos likes to describe as "Earth's biggest selection".
Nearly two-thirds of the 2,900 adults surveyed recently by the marketing research firm Jupiter Research said that free or discounted shipping and handling would do it.
Partly as a result, Mr. Byrne said he would offer more free or discounted shipping promotions this holiday season, testing various offers with different groups via e-mail, and broadly offer those promotions that performed well.
Also available: e-commerce, financing, leasing and discounted shipping services via third-party suppliers.
Of the e-tailers that responded to queries, 56% said they are offering free or discounted shipping, while 67% admit to offering some kind of discount on current or future purchases.
"We collect their items unboxed from their location, package them professionally with our own materials and then ship them at discounted shipping rates with reliable carriers.
Free and discounted shipping will be available on millions of items on the Amazon.ca website, including electronics, baby, kitchen, books, movies, music, watches, sporting goods, tools, and more.
In a settlement for the lawsuit, Ticketmaster has provided free tickets (on a first-come, first-serve basis), discounted tickets and discounted shipping for events at Live Nation-operated venues at Live Nation's discretion.
Look for sites that provide free or discounted shipping.
Look for sites that offer free shipping or discounted shipping costs.
