But of course, that's discounting the issue of the media needing to shaped in a certain way by spin doctors.
Mr. Fernandez, who maintained that Mi Bodega goods would be competitively priced in part because bodegas would benefit from volume discounts, had mulled the issue of the lack of purchasing power for individual bodegas since he bought his first one in Morrisania, the Bronx, in 1997.
They were offered a small discount, and snapped up the issue (which was just as well, since institutional investors snubbed it).And now the bad newsYet progress to a single market has not been uniformly smooth often because national pride has got in the way or because a lot of detailed rules and regulations have yet to be changed.
"I don't think this is the end of the problem because you have so much questionable paper and questions of who owns what and cuts in the discount rate wont' sove the issue," said Gary Shilling of Gary Shilling's Insight, "I don't see this as the end, and I don't think we'll get to the end until housing prices stop declining".
In contrast, if people feel they cannot adopt the recommended response to avert the threat, because of a lack of efficacy (it is too hard, too little support or it is perceived as futile to do so), they typically try to control the fear by avoiding the issue, discount the message or may consider the issue is exaggerated.
The market "seems to have started to discount some of the issues going on in Europe and it seems that the negative trend at least in the short term seems to be broken," said John Frank, investment coordinator for Integrated Wealth Management.
A corporation has two choices at the time the bond is issued: the discount plus costs related to the issue (such as printing, legal, registration, etc).
The discounted rights issue would be the biggest in Britain's corporate history, eclipsing a similar move this week by Vodafone, which raised $5 billion to finance its acquisitions in Japan and Spain.
The issue of discounts is delicate: there is a fine line between negotiation and haggling.
Advisers have often cited the issue of discounts as adding complexity – and a reason for avoiding investment trusts.
