Frequent discounting serves to lower the value of the brand because of an almost subconscious reaction by the consumer who believes that quality also has been lowered.
The discount rate serves as an important indicator of the condition of credit in an economy.
The discrepancy, he says, lies in the fact that FedEx's large corporations insist on big discounts; UPS serves more small accounts that don't have pricing clout.
However, when price discount affect served as a mediator, the feelings created by a price discount led to a positive perception of product quality (i.e., a positive indirect relationship).
However, when price discount affect served as a mediator, the indirect relationship between price discounts and perceived quality became positive; i.e., the affect created by a price discount led to a positive perception of product quality.
AD HOC SOFTWARES, 136 Wooster Street (Houston Street) is open tonight from 8 to 11, offering a 10percentt discount and serving cheese and wine.
Searching Florida, we found 19 discount plans serving Miami, including Aetna and Cigna plans offered through Dentalplans.com.
Wal-Mart, the discount chain that serves as the bellwether for the retail industry, reported lackluster 1.6% sales growth.
Wal-Mart, the discount chain that serves as the bellwether for the retail industry, reported lackluster 1.6% sales growth for a holiday shopping season that burst from the starting gate on Black Friday then petered out, only to pick up steam again in the waning days before Christmas.
In an intertemporal setting in which individual uncertainty is resolved over time, advance-purchase discounts can serve to price discriminate between consumers with different expected valuations for the product.
