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However, the results of objective data analysis demonstrated that users disclosed greater Verbal Self-Disclosure (medium level of intimacy) when interacting with computer interviewers that displayed high behavioral realism and high self-disclosure.
It defaults to the medium level.
Further analysis reveals that perceived CEO credibility mediates the influence of a CEO's communication style and disclosure medium on investor judgments.
This study looked at CSR reporting in the telecommunications sector in Ghana, using websites as a disclosure medium.
Reasons for dwelling on corporate websites as a disclosure medium is inspired by the assertion by Zeghal & Ahmed (1990) that the use of annual reports alone do not adequately represent information disclosure of a firm or industry as they tend to target only investors and shareholders, which makes websites disclosure appropriate and relevant.
"On the medium level, there is the content.
Try to speak at a medium level.
Cluster 1 included families with a notably delayed communication timing, a markedly closed intrafamily communication, which was almost inexistent, and medium levels of social disclosure.
Our results also have practical implications for firms and managers developing communication strategies for new disclosure mediums like Twitter.
We examine if investor expectations of two common disclosure mediums (conference calls and Twitter) interact with a CEO's communication style to influence investor judgments.
An additional, more recently discussed issue in this context is whether a given measure of disclosure level assessing disclosure quantity also captures disclosure quality.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com