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'discerning consumer' is correct and usable in written English.
It can be used to refer to a person who is careful and thoughtful when making purchases or decisions, usually based on quality and value. For example: The discerning consumer will make sure to research any product before making a purchase.
Exact(13)
Quality is everything With the abundance of sophisticated blends and speciality products comes a discerning consumer.
That being the case, what should you, discerning consumer and interested observer that you are, look out for?
Understanding people's motivations, discerning consumer insights, creating compelling messages and delivering them across multiple channels and devices at appropriate intervals remain fundamental inputs to successful marketing communications.
How have you leveraged content and education to build trust with a highly discerning consumer group?
Aged rums are establishing themselves as powerful rivals to single malt scotches as both the before- and after-dinner drink of choice for the well-heeled, discerning consumer.
It will make you a more discerning consumer and a more effective user of psychological research.
Similar(47)
Commercial aspects of fandom (such as magazines or books) can also be defined in terms of "otherness" and thus valid to consume: consumers purchasing independent or niche publications are discerning consumers, but the mainstream is denigrated.
"These are very intelligent, discerning consumers".
Discerning consumers seem eager to pay this lofty price.
Discerning consumers now demand authenticity: they want stories about where their coffee beans come from.
And it assumes that individual patients can become discerning consumers of health care.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com