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As Tylenol responded with products tailored for children, sinus sufferers and others, the brand's voice became harder to discern, said Stuart Klein, president at the Quantum Group in Parsippany, N.J., part of the CommonHealth unit of the WPP Group.
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And yet, I have read (in the British press, I believe; the good stuff is always in the British press) that men and women actually do differ in their abilities to discern, say, chocolate-cake crumbs on an Oriental rug.
The bending of a jump rope is "simply too fast for the naked eye to discern," says Aristoff, now based at Numerica Corp. in Loveland, Colorado.
Outside, a diesel's telltale gurgle is noticeable, but only in the way cognoscenti would discern, say, a V8 engine from a straight-six.
"Our buyers and hotel guests are discerning," said Stanley R. Castleton, founder and chief executive of DDRM Greatplace L.L.C., which is developing the St . Regis Deer Crest
"In this fully digital age the television landscape is changing dramatically and BBC television can be viewed anytime, anywhere, on pretty much any device and our viewers have never been more discerning," said BBC Trustee Suzanna Taverne.
"I didn't think our customer base was that discerning," says Ned Kirby, a franchisee in Noblesville, Indiana.
Asked to describe the current IPO market temperature, Tinker called the market "discerning," saying that investors were taking the time to understand new offerings.
"I didn't think our customer base was that discerning," says Ned Kirby, a franchisee in Noblesville, Ind. "But they noticed the better food and didn't resist the higher prices".
"There's no intelligible principle that I could discern," Mr. Levy said.
The cause of recurring back pain, which is the focus of Dr. Hainline's practice, is often difficult to discern, he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com