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If the Yell Group offering goes well, other directory companies may follow, telecommunications analysts say.
Yellowpages.com, Pasadena, Calif., an online venture of two directory companies, chose GSD&M, Austin, Tex., part of the Omnicom Group, as its agency of record.
Because every registration must ultimately end up with NSI to be recorded in its master directory, companies like Register.com have been limited to assisting people in the registration process essentially delivering that business to NSI's doorstep as they wait for The Department of Commerce to open the market.
The acquisition will also allow Canpages to incorporate GigPark's functionality and content into its ImmersiFind platform, the company's online search and SEO-enabled publishing technology that it licenses to some 15 directory companies around the world.
Telecom companies gather this information and then regularly sell it to businesses and directory companies.
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He dropped out of a graduate physics program at Stanford to help start an Internet map and directory company called Zip2, which was sold to Compaq for more than $300 million.
Under the reorganization, British Telecommunications will split its retail and wholesale operations into separate divisions and will immediately spin off its Yellow Pages unit and sell shares of the directory company on the London Stock Exchange under the name Yell.
The French directory company PagesJaunes slipped on its first day of trading, after France Télécom floated about a third of its yellow pages business on the exchange, raising 1.25 billion euros or $1.54 billion.
Scoot.com, an online directory company that was once high-flying but is now troubled, said it had sold Loot, a classified advertising business, to the newspaper publisher Daily Mail and General Trust for $65 million.
Switchboard Inc., an Internet directory company, said yesterday that it had given up $72.5 million in advertising credits from Viacom so that it could recover about a third of its stock from the media giant.
EPRESENCE INC., Westboro, Mass., a directory company on the Internet, bought the closely held SND Inc., a provider of wireless electronic commerce services, for as much as $30.5 million in cash and stock.
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