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"Those who travel for pleasure now have a certain self-consciousness about their ability to afford it," says Ann Mack, director of trend spotting at JWT, which has identified "inconspicuous travel" as one of 2009's top trends.
Early this summer, Gianfranco Zani, director of trend and concept at the women's clothing retailer White House Black Market, was looking for ideas for the company's fall 2009 collection.
"This is an old concept once dismissed as sexist that's having a resurgence primarily as a result of more women traveling solo on business," said Ann Mack, director of trend spotting at the marketing communications firm JWT, who said that she had tried a women's floor and liked the extra security and smart décor.
After downloading and running the software, Rik Ferguson, director of Trend Micro's European security research efforts, said it was "a functional OS with a bunch of pre-installed tools that can be used for things like looking for [database] vulnerabilities or password cracking".
"Operation Anti-Sec might read like something from a cyberpunk novel but in reality it is being used by far too many to lay a thin veneer of altruism over something entirely selfish," said Rik Ferguson, director of Trend Micro's European security research.
Turns out -- though I loathe being lumped into this category -- I'm typical, said Jule Eller, director of trend strategy for Lowe's.
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That feeling leaves many social media users perpetually antsy that, somewhere accessible by their phones, someone is having more fun than they are, said Ann Mack, the agency's director of trend-spotting.
Ikea hacking reminded Ann Mack, 31, director of trend-spotting at JWT, the blue-chip advertising agency once known as J. Walter Thompson, of the way ad campaigns are spoofed on YouTube.
Josephine Green was appointed senior director of trends and strategy at Philips, in the Netherlands, in 1997.
The drinks purportedly promote calming, and they also take on the energy-drink category directly by claiming also to boost mental focus and concentration, said Ann Mack, director of trend-spotting at the ad agency.
Director of Trends and Social Media, The Huffington Post.
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