This is, of course, not every director's preference, and what some see as advantages provided by 360 may hamper the style of others.
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According to Marty McDonald, the director of Southwest's brand development firm, egg, the primary drivers of preference were varied.
"Decisions are made on marketing, on politics, on personal preference," said Robert A. Slavin, director of the Center for Research and Reform in Education at Johns Hopkins University.
"People's sense of personal space has increased tremendously in recent decades, and even in these difficult months they are expressing that preference," said Richard T. Curtin, director of consumer surveys at the University of Michigan.
This is owned partly by Edwards and Beale who were both directors of MGR Capital, with the four men each taking £500,000 of preference capital in the business.
Sami Saad, the director of operations, makes no secret of his preference for foreigners.
"On the consumer side there was a slightly higher preference for.cymru," Nominet's director of business development, Glenn Hayward, told the BBC.
Your candidate preference is clear, but your party preference is not,' " said Daniel Cantor, executive director of the Working Families Party.
But much of this, of course, is due to Mr. Stern's editorial choices rather than the director's preference.
Listed in order of preference.
