Ms. Asensio has been the director of medium-car design and the third-ranking designer over all at Renault.
A human resources director of a medium-sized company was also trying to figure out his business's future.
We used to have two buyer personas—"Owner Ollie," the owner of a small business; and "Marketing Mary," a marketing director of a medium-sized business who needed to convert website visitors into leads.
As a director of a medium-sized social enterprise that delivers youth facilities and services through a customer-focused revenue-generating model, I met recently with the local council leader to seek his support for some new facilities we hope to add.
But as high-profile filmmakers are being replaced on big-budget projects with increasing regularity, some say film is fast becoming more of a board-of-directors' medium, especially in the critical realm of the franchise.
Of course, even with their current, monochromatic text, e-book readers have already been strong sellers, said Vinita Jakhanwal, director of small and medium displays at the market researcher iSuppli.
"The move to offer larger-display smartphones reflects the efforts of both device and panel makers to differentiate their products," said Vinita Jakhanwal, director of small and medium displays at IHS iSuppli, in a statement.
As documented in his behind-the-scenes video, the director's quirky choice of medium cost him and his colleagues several layers of skin and an uncomfortable amount of close calls with renegade pushpins.
Three things small firms should be thinking about are affordability, ease of use and whether or not the technology actually fits the business, says John Antunes, a director of small and medium-sized enterprise (SME) operations at business software firm SAP.
For Neil Cotton, Director of 4am Entertainment, the medium is an excellent way of exposing new talent to people that might not otherwise hear it.
"Washington comes with aid, but there is a hidden hand," explained Basil Ajer, director of the small and medium enterprises division at the Uganda Investment Authority, the agency tasked by Uganda's government with facilitating foreign investment.
