Sky's managing director of content Gary Davey said Smith had missed the point.
With the three divisions overseen by an all-powerful director of content.
If it isn't online, it doesn't exist", proclaims Jim Gerber, director of content partnerships at Google.
"The arrival of Apple is so significant," said Jason Jenkins, director of content at tech news site CNet.
"This is something really different for a TV news platform," said John McAndrew, director of content for Sky News.
Michael Lynas, managing director of content at ATG, says this rings true for our times of austerity, too.
Evans remains editor of the Daily Telegraph newspaper and is also director of content, overseeing all digital and print output.
Mr. Melo is the director of content at Gigmania.com, a Web site based in Brooklyn that offers rock concert listings.
James O'Byrne, director of content for Nola.com, said that the paper would fight to withhold the names.
Tony Close, Ofcom's director of content standards, said: "Broadcasters have a duty to protect children from violent material.
The previous editor, Paul Williams, has become "head of business analysis", and Michael Gubbins has been brought in above him as "director of content".
