The authors interviewed two dozen directors from the boards they most admire and coupled the directors' insights with their own broad experience leading, serving on, and counseling boards.
Laura is a Strategic Director, Cultural Insight and uses semiotics and trend-based analysis to drive insightful brand development and innovation.
"Social media is an enabler – allowing people to communicate in states where repressive regimes have restricted them from doing so," says David Alamouti, a film-maker and development director of inSight Education, a not-for-profit organisation championing diversity in production.
David Price, director of insight at the IFPI, the global trade body for the recording industry, says: "We don't believe YouTube is properly rewarding artists for the huge consumption that's going on there.
The truth may often be stranger than fiction, but the point is usually less clear, and a movie director with insight into character and a comprehensive worldview can transform true stories into better ones albeit not without risk.
The craft calling also reflects a growing desire to reassert individuality in a culture of cheap mass-produced goods, according to Richard Cope, director of insight at Mintel Inspire.
It is the sort of innovation you would expect from BMW or Mercedes, but not Hyundai," said Mike Bloxham, director of insight and research at Ball State University's Center for Media Design.
Endeavor's director of insight, Rhett Morris, sums up the results: "One of the drivers behind the growth of the tech sector in Buenos Aires was that successful entrepreneurs were paying it forward".
The database was a potentially valuable resource and it provided the Program Director with insight into the scope of procedural training experienced as well as the sites and clinical teachers involved.
Pam Goodfellow is Principal Analyst/Consumer Insights Director for Prosper Insights & Analytics and editor of the monthly Consumer Snapshot.
