The post said that Ticketmaster, along with two smaller ticketers, Eventbrite and Ticketfly, "have seen between $2 and $6 in direct ticket sales for every link shared on Facebook".
Attempts to limit direct tickets sales in the Internet age have limited impact, anyway.
For theatres using social media, it's hard to be sure that their efforts are translating into direct ticket sales.
Only a certain number of tickets are allocated to each country, and direct ticket-buying in each is only available to local residents.
Tourism experts have estimated direct ticket sales to a Richard III attraction alone could be worth up to £4m a year.
Using e-commerce, China Eastern Airlines the worst performer among Chinas three major air carriers aims to improve its proportion of direct ticket sales as well as its competitive advantage.
Countering Virginia Tech's low direct ticket sales were large numbers of fans who avoided paying face value for tickets US$125 by buying them on the secondary market, often for as little as 99 cents.
In most seasons, winning the first challenge is a direct ticket to making the final three queens but throughout this season, Nina's been criticized for having a bad attitude and being impossibly negative.
Fabric has directed ticket buyers to Resident Advisor for refunds.
BilltoMobile's average Direct Merchant ticket size is $14, with an average carrier spend per subscriber as high as $40 per month.
Frustration became a public outcry when many of Ticketmaster online customers, upon being informed shows were sold out, were directed to TicketsNow, a Ticketmaster-owned site, where tickets were sold on the secondary market at extremely inflated prices.
