Not only does the story describe what to expect from the experience, it directs its readership towards thelondonpaper's website for instructions on how to reserve a place.
PAGE A14 Skipping Ads? Magazines Offer All Products, All the Time Confronted by an advertising recovery that seems to be skipping the magazine sector and by marketers who are demanding ever more direct access to their readership, publishers are introducing shopping magazines as low-risk, cheaper alternatives to traditional aspirational publications.
William Randolph Hearst opened a nationwide popular readership for direct election of U.S. Senators in a 1906 series of articles using flamboyant language attacking "The Treason of the Senate" in his "Cosmopolitan Magazine".
We asked all the members of the Japan Diabetes Society through direct mail and the readership of the Journal of the Japan Diabetes Society whether they knew of candidates who had developed type 1 diabetes during or after interferon treatment.
The Revista, which was directed toward an educated readership, quickly became one of Europe's renowned intellectual journals.
So no, I do not intentionally direct myself to an international readership, I would not know how to do that, I am a country girl.
Someone lucky enough to find themselves writing about pop music for a national paper in, say, the early 90s, would routinely be asked to direct their copy towards a readership notionally comprised of their arts editor's elderly relatives.
Obviously the authors reach the same conclusions but I think the derivation just sketched is much simpler and more easily accessible to the readership of Biology Direct than the rather technical derivation that the authors present.
A more general concluding paragraph, including relationships between the present results and existing knowledge about the genetic code (including relationships to the adaptive and stereochemical patterns that have been shown using data from many laboratories) would be helpful for the general readership that Biology Direct attracts.
Few books in this series have enjoyed such a direct and immediate influence on their readership.
Although Lee's article appeared in the Standard, it was not directed towards that paper's usual readership.
