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Her firm, for example, Cutting Edge Capital, recently raised $150,000 through its own direct offering.
To finance its expansion, Scott Fouser, the founder, has applied to Oregon's state authorities for a direct offering.
In a direct offering, shares are marketed directly by the issuing company, typically to customers, supporters and, these days, social media followers.
Annie's Homegrown, the maker of packaged macaroni and cheese, raised $3 million in 1996 through a direct offering, advertising the offering in coupons tucked into each box.
Companies typically qualify for a direct offering under one of three federal securities exemptions, each with its own parameters and considerations.
A direct offering might cost around $25,000 in legal fees, while a formal initial public offering can cost $1 million or more.
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With traditional sources of capital still out of reach for many small businesses, and with the future of investment-style crowdfunding uncertain, direct offerings can offer a compelling alternative.
Direct offerings seem to be popular among food companies.
And most direct offerings require assistance from a knowledgeable lawyer.
Direct offerings were a hot topic at a Business Alliance for Local Living Economies conference held in Buffalo in June.
That makes direct offerings an increasingly attractive option for companies that need a substantial amount of capital — typically between $500,000 and $5 million — but not enough to justify the cost of an initial public offering.
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