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Mosaic Group, a marketing services firm based in Toronto, said yesterday that it would acquire Paradigm Direct for $102 million in cash and stock to add technology-based direct marketing tools to its product offerings.
In May 2006, the Group acquired Onemail, a provider of electronic direct marketing tools.
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Not only has the program opened up a substantial amount of available credit, but it also serves as a direct marketing tool.
Andrew notes the fight between William A. Ackman, the hedge fund manager (and Berkshire shareholder) and Herbalife, the nutritional supplements company that relies on "multi-level marketing," a direct marketing tool built upon recruiting layers of sales representatives.
CMGI has assembled a collection of Internet companies, including Engage, a direct marketing tool, and the search engine AltaVista.
As much as I hate to say it, the only way to eliminate spam is to make it completely illegal to use as a direct marketing tool.
Spam Now 05.29.01 The only way to eliminate spam is to make it completely illegal to use as a direct marketing tool.
The web's value as a direct marketing tool has also climbed with the onset of improved tracking software and better banner ads.
From the business side, Larkin sees the Watch It button as a potentially valuable direct marketing tool, as Watch It users will be able to receive alerts when movies they are interested in become available on their selected services.
This could include "direct-to-fan marketing tools" that offer "special-edition packages for fans willing to spend more money, especially for a good cause" and a chance to collect consumers' e-mail addresses and other information.
The company plans to attract new customers by approaching its existing customers using direct mail and other marketing tools.
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