American Girl, the direct marketer of historical dolls for young girls, opened American Girl Place in Rockefeller Plaza last year.
Dollar Financial Group Inc., a chain of check-cashing stores, agreed yesterday to buy the Direct General Corporation, a direct marketer of auto insurance, for about $120 million in cash and assumed debt.
Her mother, Alison Remy Crowther, is a sales consultant for Doncaster, a direct marketer of women's clothing, and is on the board of the Kaatsbaan International Dance Center in Tivoli, N.Y.
For his work as Synapse's marketing leader, Walker won the Direct Marketer of the Year award in 1999.
For instance, BMG Direct, a direct marketer of pre-recorded music, processes 40,000 returns daily, requiring a staff of 140 people to inspect products and credit customers' accounts.
Mrs. McCleary, 27, was until March a business development associate in New York for the Carlisle Collection, a maker and direct marketer of women's clothing and accessories.
There are many highly profitable avenues for direct marketers, but the proximity of markets and availability of labor may determine which market options make the most sense.
One rare miss for Mr. York came with Micro Warehouse, a direct marketer of computers.
Viking, a leading U.S. direct marketer of office supplies, has been extremely successful penetrating foreign markets.
