With the growing popularity of new media like the Internet and mobile marketing, "everyone is a direct marketer," he added, "or at least is marketing directly".
For his work as Synapse's marketing leader, Walker won the Direct Marketer of the Year award in 1999.
Viking, a leading U.S. direct marketer of office supplies, has been extremely successful penetrating foreign markets.
As a manufacturer and direct marketer, I know how difficult it is to reach our target market.
CDW, a direct marketer of other companies' computers: It will grow faster than the market because of its focus on government and small and medium sized customers.
Have you, as a direct marketer of farm products, seen a change in your sales?
E-mail is everything a direct marketer could want -- fast, flexible and, most of all, cheap.
One rare miss for Mr. York came with Micro Warehouse, a direct marketer of computers.
As a direct marketer, Bean finds it easy to capture stockout data.
MyPoints.com Inc., an Internet-based direct marketer, said yesterday that it would pay roughly $157 million in stock for Cybergold Inc., a direct marketer that rewards customers with cash.
American Girl, the direct marketer of historical dolls for young girls, opened American Girl Place in Rockefeller Plaza last year.
