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Figure 4 Specific direct marketing costs of different direct marketers.
"Many major marketers," Mr. Petsky said, have the money "to do substantial direct marketing deals".
In short, "you need direct marketing".
Abbott Mead specializes in direct marketing, for instance.
Online direct marketing, by contrast, had quadrupled, while print direct marketing had more than doubled.
He redesigned our Web site to track direct marketing efforts.
In comparison, the direct marketing group supports relatively mild legislation.
"It's direct marketing at its finest," he said.
He viewed the term "direct marketing" as a euphemism.
"We could do direct marketing to people who are smokers".
Direct marketing to patients is another trend toward increased prescriptions.
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