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"Ever thought about using a Post-It Note on a direct mail piece?" asks the publicity material.
A "direct mail" piece sent to senior citizens' homes might encourage them to vote on Wednesday, Nov. 7, just 24 hours too late.
For its part, the Clinton campaign has sent out its direct mail piece that quotes Mr. Obama in 2004 while he was running for the Senate praising Nafta, declaring, "Ohio needs to know the truth about Obama's position on protecting American workers and NAFTA".
Lead with a direct mail piece.
You might be tempted to send them a direct mail piece since you know their address.
Also, make the direct mail piece as informative as possible to capture their attention.
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We have direct mail pieces that address that.
Designing effective direct mail pieces is considered a key success factor in direct marketing.
Mail Services recycles discarded mail and encourages students, faculty and staff to use sustainable materials on all their direct mail pieces.
These issues are fodder for 30-second commercials and direct mail pieces that are designed to frighten.
We also observe that opening and keeping rates are uncorrelated at the campaign level, implying that opening direct mail pieces is only a necessary condition for responding to offers, but not per se a driver of direct mail response.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com