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The cost of such direct mail is staggering.
Daiichi's response rate to direct mail is four times higher than its competitors.
Direct mail is a low-cost medium that enables job-creating businesses of all sizes to survive.
The No. 1 picture in both Democratic and Republican direct mail is going to be Gore and Dean together".
Direct mail is expected to raise $1.3 million of the $14 million philanthropic revenue goal for 2003.
Howard Lake, publisher of UK Fundraising, also believes charities will need a variety of skills: "Direct mail is still the bedrock of income for some charities.
Similar(25)
Thirty-second TV commercials, print ads, radio ads, and direct mail are all forms of content.
"Direct mail was our lighted candle," he said about the Reagan and post-Reagan Republican ascendancy.
There is also direct mail, being sent to residents of Manhattan, created by the Ad Store and outside freelancers.
Moreover, retention rates from direct mail were running at 62% versus 40% for customers who had signed on after a telephone call, which justified the higher expense of mailings.
"It's been our experience that a significant portion of contributions that we receive through direct mail are generated by the positive feelings that people have for New York after visiting here, and they credit the mayor for the turnaround".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com