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Discover Ludwig"direct customer" is correct and usable in written English.
You could use it as a noun phrase to refer to someone who buys goods or services directly from a company, instead of through a middleman. For example, "Our direct customers benefit from exclusive promotions and discounts."
Exact(52)
Direct customer relationships.
"It's very different when you're talking to a direct customer".
They test ideas in-store with direct customer feedback as they iterate.
Openreach won't talk to us as we are not their direct customer, so the wait continues".
So far, though, almost all of Vivendi's direct customer relationships are in Europe.
All those with direct customer contact were trained to spot the signs of domestic abuse.
Similar(8)
Instead they direct customers to apply to the airline.
Some banks boasting of online applications actually direct customers to download paper application forms for submission.
Its direct customers like Airbus or Boeing, or people who fly on planes?
Some sell policies online; others direct customers to an agent for a consultation by phone.
But many of the victims were not direct customers of the Madoff brokerage firm, Bernard L. Madoff Investment Securities.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com