Sentence examples for direct brands from inspiring English sources

Borders would operate as a subsidiary of Najafi's Direct Brands, which owns the Book-of-the-Month Book-of-the-Month Book-of-the-Month Book-of-the-Month Club

In August 2006, I joined Liz Claiborne Inc. as group president of retail and e-commerce, and within a year was promoted to executive vice president of direct brands, which included the Lucky Brand Jeans and Juicy Couture labels.

In the latest chapter in the Borders saga, the bookstore chain has agreed to sell its assets for $215m to Direct Brands, a media-distribution company owned by Najafi, a private-equity firm, which would also assume an additional $220m in liabilities.

Because Direct Brands is an online- and catalogue-based distributor of music, DVDs and books (such as the mail-order Book of the Month club), some speculate that a deal with Najafi will do little to keep the remaining bookstores open.

Liz Claiborne's direct brands have performed better than those where they've partnered up with department stores.

The company is struggling to get through a recent decision by Macy's to cut back on orders, which came after Liz Claiborne said it planned to concentrate on selling specific direct brands like Juicy Couture, Kate Spade and Lucky Brands through its own stores, rather than concentrating on relatively commoditized goods that go out through big department stores.

The risk, he said, is "when you do something that's so far away from the direct brand connection".

To discourage consumers from making direct brand comparisons, businesses also create ambiguous portion sizes like Tall, Sixteen, and Power.

Yet West Ham played an altogether less fashionable and more direct brand of football, Allardyce putting their aesthetic overhaul on hold and reverting to a direct gameplan featuring an old-school assortment of six-footers.

Whatever the reason a direct brand of 4-4-2 with the gifted Hatem Ben Arfa – or "the scapegoat" as some fans call him – on the bench does not look the forward at Stoke on Saturday.

Gatland's direct brand of rugby was nicknamed 'Warrenball'  by his detractors.