Flurry says its analytics data allows app publishers to segment their audience and sell "higher-value, targeted campaigns to advertisers, including agencies, direct advertisers and advertising networks" to boost the effectiveness of in-app ad campaigns.
The company is building a network called Dartmail to serve advertisements in e-mails and host e-mail lists for content providers and direct advertisers.
Eventually, direct advertisers, brands, and other game companies started pouring money into Facebook ads, and rates increased.
Meanwhile, direct advertisers with things to sell online can capitalize on Promoted Tweets to get extra clicks to their shopping pages.
Sponsored Results could be big for Facebook's bottom line, pulling in ad dollars from direct advertisers with something to sell.
Direct advertisers may flock to the DSPs because my source tells me Exchange results are "in-line with performance of retargeted ads [across the web] that have really high ROI.
"MoPub's native ads solution lets us control the whole ad experience – from setting minimum price floors and prioritizing direct advertisers over house ads to blocking certain ad categories and limiting how often a user sees a creative," Feng said.
In addition to directing advertisers to African-American audiences, #InTheBlack seeks to inform consumers which companies have upheld a diverse advertising strategy.
Other advertisers in the episode included Red Bull energy drink; a blemish remedy, Zeno Hot Spot; a direct response advertiser, Celtrixa, offering a remedy for stretch marks; the video game "Dead Space 2," which carries a rating of "M" for "mature" game-players; and the NBA League Pass sold by DirecTV.
Glow's proprietary social ads platform, Glow Machine, helps direct response advertisers build and manage their Facebook advertising campaigns to reach their target audiences more effectively.
