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Then, Monday afternoon, the account suddenly reappeared, posting another dire message: "Under attack.
The Monmouth poll, published April 2, came with a dire message for journalists.
Instead, there was a dire message on the screen: "INTRUDER COOOOL".
(Jordana Rothman, the food and drink editor for Time Out New York, sent out a dire message via Twitter from the scene: BREAKING: KALE SOLD OUT AT FAIRWAY.
Thousands of scientists recently participated in a Millennium Ecosystem Assessment that outlined our current environmental dilemma, but the report's dire message made very little impact.
It would send a dire message to other tyrannies if the US itself responds to a leak as if it were itself a tyranny.
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Their course leader is more measured in her assessment of the dire messages given out.
Dire messages reduce belief in global warming by contradicting just-world beliefs.
It's a medium-fast song with a hard rhythm and heavy accents; it's a little dire, messaging right away that something's going to go down, and it did.
Of course, not all ad campaigns take the same approach, but the Antar campaign in particular takes a very explicit "threat to the public good" approach that is analogous to environmental campaigns focused on dire messages.
One of the great things about psychological research is that we can use it as a tool not just to make observations about phenomena (in this case, dire messages lead people to believe less in global warming), but– critically– to understand why the phenomenon occurs.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com