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The study also revealed that there are gender differences on different subscales of digital competence which is in line with a traditional view of males as being more digitally competent than females (Markauskaite, 2006; Tømte & Hatlevik, 2011).
Burberry was named the world's most digitally competent luxury brand last year by research group LuxuryLab.
If you are going to compete in the service economy you're almost certainly going to have to be digitally competent.
The New York University research group LuxuryLab named Burberry "the world's most digitally competent luxury brand" last year.
Universities should ensure all graduates are "digitally competent".
But it's not sufficient for brands merely to be digitally competent; they must be digitally fluent.
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For example someone could try to make MBA students really digitally competent which is much more than taking a course in programming so that they understand what new business models might arise.
"Barely competent".
Very competent".
Fingerprints are digitally recorded.
Or digitally created monkeys?
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