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People are so digitally active that marketers are looking at digital cues -- from tweets to posts to mobile purchases -- to respond to their customers as individuals on a massive scale.
The acquisition looks squarely focused on snagging a fresh pool of digitally active singles to feed into its portfolio of digital services.
And, we need to make it easier for people to access the opportunities and cost savings that come with being digitally active.
Meanwhile, patients are becoming more digitally active and want to interact with health services in the same way as other areas of their lives.
Arab Internet users from 15 to 35 number 10 million, nearly 4 percent of the currently estimated 260 million digitally active users worldwide, according to a report by Booz & Co. Internet use in Arab countries is expected to grow at an annual rate of 11 percent in the next two years compared with a 7 percent global average.
Safe to say it sees plenty of cross-marketing opportunities for the new tranche of digitally active singles it's gaining by buying POF.
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"We benefit from this kind of collaboration because it engages a large, digitally-active audience with the great work WaterAid is doing.
If your brand could benefit from a young, digitally savvy, active user base, Snapchat should be right up your alley.
"We do need to engage and make sure we're working in modern ways and being active digitally is part of that.
Americans may be digitally literate and active users of online health information, but chronic disease patients in the survey say the main barrier to obtaining records is their lack of knowledge about how to do so.
After coming home from deployment in June 2016, Posobiec, who claimed he was "very active digitally campaigning for Trump" when abroad, was asked if he would join Citizens for Trump as their special projects director.
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