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Digitas has organized digital upfront type events since 2008, while making its own large presentation last spring under the newly branded event, Digital Content NewFronts.
Smith, who will lay out Vice's European expansion plans in more detail at its IAB Digital Upfront presentation in London on Friday night, said the talks have been "slower than expected".
Speaking of E!, the NBCUniversal executives plan to describe at the digital upfront event how viewers of "The Wanted Life" -- a new series on the channel, which will follow the lives of the boy band known as the Wanted — will be able to take advantage of interactive video chats with the band members while episodes of the show air.
YouTube also had a big digital upfront event for YouTube content, which was attended by more than 1,300 clients.
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Sorted Food were YouTube's star performers when the company presented at Digital Upfronts, a week of events across London that gives BuzzFeed, Facebook, Twitter and new-technology insurgents an opportunity to set out the next phase in their colonisation of media space.
Enter your details below to register your interest in this years VICE Digital Upfronts session on October 23rd.
KIT digital paid upfront consideration of approximately $10.1 million (after working capital adjustment and $1 million hold-back related to consolidation of Brickbox's minority interests), comprised of approximately $6.6 million in cash and 339,476 shares of the company's common stock.
He says unlike some other companies which buy digital media upfront, IPG buys for specific campaigns, keeping the essential flexibility in the process.
The industry has grown-up — the audiences are there, the ad dollars are waiting — and with advertisers and networks gathering for the Digital Content Upfronts Newfronts this week and next, we need to seriously define success in the world of made-for-the-web video, put into practice the mechanisms for creating those successes, and own up to our hits and misses.
Yet here we are, half a decade into unprecedented savage cuts to local government budgets and George Osborne fails to allocate the kind of upfront digital investment councils are calling for.
As the "newfronts" demonstrated — those were digital versions of upfronts held by YouTube, Hulu, Yahoo, AOL and others earlier this spring — TV and the Web are slowly looking and sounding more like each other.
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CEO of Professional Science Editing for Scientists @ prosciediting.com