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But in the 21st century, computer-aided digital typesetting has made it possible to do almost anything that the imagination conjures.
Many publishers began their conversion to digital typesetting with QuarkXPress, which was an extraordinarily clunky product, especially in its early days.
Before proofreading could begin, the text was prepared for processing by the LaTeX digital typesetting system.
An interesting consequence of the means used to produce the new edition, digital typesetting software, is that the idea of a text takes on a new shape.
The text created by a modern digital typesetting application makes up for what the scanned copy lacks, utility for the working scholar, student, or interested member of the general public.
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Out of that gross revenue, the publisher pays about 50 cents to convert the text to a digital file, typeset it in digital form and copy-edit it.
In the middle 1970's, when the newspaper converted to computer typesetting, digital versions were created by scanning proofs of the traditional designs.
Digital computers placed typesetting tools into the hands of individual designers, and so a period of experimentation occurred in the design of new and unusual typefaces and page layouts.
There's a new font designed specifically for digital screens and an improved typesetting engine on the way which adds support for drop capitals and line justification to make it easier to read.
Then there will be other expenses in the process, such as £200 for a cover image, £200 for artwork, £500 for typesetting and the creation of digital files, £200 for flyers and publicity materials, perhaps 10 copies of the book to enter an award such as the Baileys women's prize for fiction.
This was probably written as this analog world was on its irrevocable way to becoming a digital one, where screens would ultimately replace typeset-bound objects.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com