'digital traffic' is correct and usable in written English.
It is used to describe the activity of people visiting digital mediums, such as websites or apps. For example, "The company is seeing an increase in digital traffic on its website since launching the new product line."
Chief executive Lucas von Cranach told the BBC: "This World Cup is going to break every record in terms of digital traffic and engagement - we're expecting seven digit downloads of our Onefootball Brasil app".
"Digital traffic was about double what would be our highest normal day," he said.
Mobile alone, for example, now accounts for 25 per cent of all the FT's digital traffic.
Previous efforts to stack silicon chips could save space but not avoid the digital traffic jams.
Mobile devices now account for one-quarter of The F.T.'s digital traffic and about 15 percent of new subscriptions.
Then the system requires software to play digital traffic cop, managing the flow of so many distinct transmissions at once.
They are also trying, without much success, to bill big content companies like Google and Apple for the digital traffic those companies' services generate on mobile networks.
The mobile site, m.guardian.co.uk, now accounts for around 12% of our digital traffic on average and witnessed a record 802,975 visitors recently.
Gathered legally because digital traffic "leaves" the UK as fibre-optic traffic, the interceptions include phone calls, emails and records of internet usage.
Without the additional spectrum, E-Plus will be hard-pressed to handle the skyrocketing digital traffic being generated by data-hungry smartphones and similar devices.
The system was designed to be decentralised and "open": it carries all digital traffic, be it song or spam, for the same price.
