All media was digitized and entered into the digital story template by a medical student.
Where we watch our films is also part of the digital story.
"What has been keeping labels afloat has been the digital story," said Mr. Mulligan, of Forrester Research.
But John Ridding, chief executive of The F.T., has a better digital story to tell than most other newspapers.
"A digital story isn't just an ebook or an ebook with hyperlinks or video added," says the publisher.
Late last year Wellcome Collection launched Mindcraft, an immersive and interactive digital story about madness, murder and mental healing.
"While I agree I don't think these results are good, investors do focus on the digital story here," Ms. Quadrani said.
Second, they spent a lot of time with the project, about 12 minutes, which amounts to eons for a single digital story.
To start the digital story project, students should first identify which facet of the industry they would like to shine a spotlight on.
"I call Oldton a 90% true digital story about a town that disappeared off the map and a life that never made it into the digital age.
The result is an interactive "born digital" story, We Are Angry, which fuses fact and fiction, prose, audio and video in a devastatingly powerful way.
