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Ms. Schiller said in a memorandum to NBC News Digital staff members that "we didn't see a strategic fit for EveryBlock within the portfolio".
Experienced staff are being lost because of low budgets and current digital staff have concerns about pay, workloads and other issues.
ICT is about digital: Staff who run digital programmes don't need to understand ICT in the same way that drivers don't need to be mechanics.
The News Guild of New York, which will now represent Al Jazeera America digital staff, is part of the Communications Workers of America CWAA) union.
She said: "Some newspapers which traditionally paid better for print journalists are creating positions for digital staff at much lower wages.
The latest round of negotiations began in September, but an impasse has been reached over demands by managers that print and digital staff sign separate contracts, as well as proposals to freeze pensions.
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It also recommends that journalists "gain a fuller appreciation for how advertisers now reach their customers via social media, new-media ads and search engine optimization," and that larger news organizations should consider creating or re-creating separate digital staffs, "particularly on the business side".
The hiring spree will take the number of digital editorial staff at Northern & Shell's titles to well over 100.
In the open plan centre at Chiswick, in Foxtons' goldfish bowl branches, in BOS's bright digital spaces, staff can never hide.
Job: founder, chief executive, Facebook Age: 27 Industry: digital media Staff: 2,000 Worth: $13.5bn 2010 ranking: 7 Status update: top of the MediaGuardian 100.
Last month the publisher unveiled a strategy to double its digital editorial staff, and increase the number of web stories published per week to 2,000 on Mirror.co.uk.
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