Exact(51)
Stations are announced on digital signs and in voice recordings.
The campaign includes print advertisements, radio commercials, ads on bus benches and ads on digital signs.
Last month, it completed installation of digital signs in its stores.
Ms. Dunn said a plan to change to digital signs was being considered for 2011.
It may seem like a small change, but consider the shift that's happened in digital signs.
Space on the digital signs fetches a premium in part because up to six advertisers can share a single location.
Addressing this problem helps make the case for digital signs that labor savings alone can't, Mr. Donnelly says.
A Kohl's spokeswoman declined to say how many digital signs the company uses or how much labor they save.
Similar(3)
Digital sign technology is hardly new.
It has developed a digital sign called TABANAR, which sports an integrated camera.
Nearby, a digital sign noted that the plant was producing two hundred and fifty-three QQs a day.
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