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Barnes & Noble's Nook enters a crowded market of digital rental services that let viewers download movies and television shows to mobile devices.
Understandably, the box is tied in to Amazon's Prime Video streaming service, and its own digital rental and purchasing options – meaning that when I tried to search "Battlestar Galactica Netflix" (which, to its credit, wasn't interpreted as a cry for help), it got confused.
Hints that Apple would reverse itself and pursue a digital rental strategy emerged last month when a Carnegie Mellon undergraduate found a series of text phrases in the company's iTunes software suggesting that components of a video-on-demand rental service were already embedded.
Three were available for digital rental, and five were available for digital sale.
Movies will only be available for digital rental, not permanent downloads, based on company's observations of demand at other websites based on the DVD-equivalent prices studios offer.
Sony and YouTube are in negotiations to make 'The Interview' available for digital rental, according to CNN's Brian Stelter, and reported separately by Reuters.
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Students say digital rentals can be good and bad.
Under the five-year accord announced Monday, Fox will receive an 8 percent fee for handling theatrical, DVD and international television distribution; Fox will receive a 6 percent fee for executing digital rentals.
But yet, DVDs and Blu-ray is still around and currently coexisting with digital rentals.
Exact figures on how much money e-tailers have been making since launching digital rentals five years ago aren't available, though it's believed to be in the low six figures per month.
Nvidia's set-top box offers 4K HDR streaming, with content providers including Netflix and Amazon Prime Video, as well as through digital rentals and purchases through the Google Play Store.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com