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GameBuilder enables each player to construct and zoom along a digital racetrack by selecting elements like terrain, lighting and car models.
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Mr. Murdock wants to use cyberspace to free players from the constraints of distance to enjoy not simply a multiplayer virtual game -- like zapping digital zombies or racing on 3-D racetracks -- but a game that is "totally real".
The pairing is not as odd as it may seem: NASCAR has always been a tech-friendly sport, and soon its increasing number of info-geek fans may be able to call up lap times on their Blackberrys, or listen to racetrack chatter on their data-capable digital handsets.
On the racetrack, NASCAR drivers and fans are beginning to experience digital dashboards.
To test the game's authenticity, Popular Science ran an experiment at Road Atlanta racetrack, in which Gunnar Jeannette, a pro with limited video game experience, compared actual hot rods with Forza's digital replicas.
Building a Better Racetrack.
And a Racetrack Higgins.
I love the racetrack.
Enter the racetrack.
Merrill Frankel enjoyed the racetrack.
A Formula One racetrack.
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