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The latest, Antonio Perez, who took charge in 2005, has focused on turning the firm into a powerhouse of digital printing (something he learnt about at his old firm, Hewlett-Packard, and which Kodak still insists will save it).
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The company also announced seven new products, indicating an optimistic take on something essential to Xerox: The continued growth of digital printing.
The printing has utilized a digital printing method, inkjet printing.
Digital printing has facilitated production, but creating a good print is still a time-consuming process.
With every passing year digital printing gains on offset printing, that 20th-century descendant of Gutenberg.
But while digital printing is booming, traditional printing is growing at less than 5% a year.
Nowadays – the modern digital printing offers colorful with good visuals.
HOBOKEN "Hoboken Montages," digital prints by Roslyn Rose.
He said of digital prints, "They're kind of lifeless".
Ms. Nielsen offered several of her digital prints for $45 each.
But this time, the wanderlust was expressed in digital prints.
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