"digital parity" is a correct and usable phrase in written English.
It refers to the equality or balance between digital devices, systems, or technologies. Example: The new software update was designed to improve digital parity between different operating systems, allowing for seamless communication and compatibility between devices.
This is what I call achieving digital parity.
Keeping a goal of digital parity front and center in your organization is an important place to start.
A company that achieves digital parity has a chance at succeeding in this new economy, assuming the other parts of its offering are sound.
Today I'm going to walk you through the concept of digital parity, which is a key to a millennial-friendly customer experience.
Airlines, about as nuts and boltsy as a business comes, have actually have been leaders in achieving digital parity: letting customers print out boarding passes themselves, change seat assignments, etc., before settling in for a good night's sleep.
Without the luxury of a 4 year head start to build out it's own campaign tools, Moffatt has won digital parity with the Obama juggernaut by partnering with the brightest Silicon Valley firms.
Through these keynotes and panel sessions featuring more than 100 executives, the Forum provides continuous exposure to insight and actionable guidance on a wide range of subjects – from private financing and fostering a culture of innovation, to accelerating achievement of gender parity and digital transformation.
For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen's agency solutions EVP in an interview with Beet.TV.
The bug was in code written by Parity Technologies to create digital wallets holding virtual coins - called Ether.
The definition of MAD now requires another "D" for – what else? – "digital". Unfortunately, since there's no global parity regarding cyber weaponry, the new MADD doctrine is still undefined, undocumented and unsigned.
Backed by $3.75 million from GRP Partners (er, I guess that's Upfront Ventures now) and others, the company claims to bring performance ads on mobile to "feature parity" with other forms of digital advertising.
